Our main goal in the implementation of mobile learning was to make store employees feel like a part of the Bogner team, and not an individual salesperson who works for a partner somewhere in Yekaterinburg.
The main advantage of the new training format is that we were able to create a complete catalog of all our models right in the smartphone from the sellers of our partners. You can change it on the fly, add, for example, a new season, and if something has changed, everything can be fixed in a minute. Searching by article, by name, by color - all this was impossible in a paper version or in the format of a regular slide course, all this, to put it mildly, is outdated and inconvenient.
The second part of - teaching skills, these are micro-courses that do not change so often, but this is our specificity, technically there is such an opportunity. We teach the history of the company, what materials we use, how to properly care for clothes, as well as train employees on new collections.